With the introduction of the home television set almost 80 years ago, a generation of children know as the baby boomers would become the first enjoy this new delivery system for news and entertainment. This novel device allowed visual and audio information to be collected anywhere in the world, and distributed to the masses. A format that was once relegated to movie theaters, was now being broadcast into homes across the country for free. The business model of the former being driven directly by ticket sales from the customer for a premium product, differed greatly from the advertising revenue being generated externally from the later. With that, the “cost” associated with this product would be disconnected from the customer at the minor inconvenience of watching a few advertisements.
In the early days, the big three, ABC, NBC, and CBS dominated the airwaves (after the fall of Dumont). They quickly discovered that their profitability revolved around viewership. The more customers they could get and the longer they watched, the better. The TV series and other gimmicks were formed that catered to specific subsets of viewers that would expand their market share. This allowed advertisers to maximize their effectiveness by targeting their audience instead of using the traditional mass marketing strategy. Demographics such as race, household income, and area customers live in would be collected from companies such as Nielsen Media Research to used to curate the product to their customers in an endless feedback loop designed to maximize profits for everyone at the expense of the customer.
The cost of operating these networks and their dominance in the airwaves and the culture would not be seriously challenged until 1986 with the rise of the Fox Broadcasting Company and even then struggled until 1988 with their premier of animated show “The Simpsons” and other working class family sitcoms. Although Rupert Murdock’s Fox Broadcasting Co.(FOX) would still struggle to compete with the other networks, it would be a mainstay of the more “conservative” half of American entertainment world especially in the news. As time moved on, it would go on to make up one of the six corporations controlling media in the US until March 2019, when it was bought by Disney. As this oligopoly of corporations that are largely responsible for shaping our culture consolidated its power, their interest would naturally permeate politics. One glaring example of this occurred on November 3rd when election broadcasting results refused to call states like Florida with a clear victory after closing, while states like Arizona were called before voting had finished. Some would call that election interference, but then… they would need to get the airtime to bring that point up.
Americans spend almost 5 hours a day on average watching TV and over 11hrs just staring at screens. Most are aware they’re being influenced by these things, but even the most “Red-pilled” can’t fully comprehend the size and extent of this matrix. When you combine social media’s data collection and algorithms one can assume that a large portion of the population is being manipulated well beyond what anyone would consent too. This unwanted social experiment is happening in real-time and helps explain many of the mental health problems we are seeing today.
Unfortunately, the remaining portions of the country, this system is having the opposite effect and the people in charge are trying to decide how to deal with them. Ironically, they’re considered brainwashed for expressing various degrees of skepticism over the prevailing political theories. Certainly some are, and their have definitely been some “conspiracy theories” that have no factual basis. With that being said, many should question the motives of these giant corporations and how it pertains to promoting the objective truth when that conflicts with their own interest. At the end of the day, their viewers are both the consumer, and the product. As the unwashed masses become increasingly aware of this fact, they will need to learn how to “deprogram” themselves by embracing their own lives, and not those things in that far away, two-dimensional world they are selling.